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NEWS REPORTER KATIE GOODALL JOURNALISM DIARY

Wednesday 10 October 2007

GORDON BROWN: 100 DAYS IN POWER

IT'S been 100 days since Gordon Brown succeeded Tony Blair in becoming the Prime Minister on June 27, 2007. After being elected, Gordon Brown quoted his old school motto: "I will try my upmost", because he achieved his lifelong ambition to lead the Labour party to govern the country. He promised: "This will be a new Government with new priorities, and I have been privileged to have been granted the great opportunity to serve my country.'' Mr Brown vowed to improve Labour, learning from the war in Iraq. He backs the decision to join the 2003 US-led invasion because troops need to support the UN. As Chancellor of the Exchequer, it was a time of low inflation, low interest rates and low unemployment during Blair's reign in Parliament. In public Brown is portrayed as an organised man who maintains a tight financial budget. He has a professional appearance, attractive with a rugby-player physique, rugged dark looks and heavy brows that sometimes give his face a sterner quality. He is unlike Tony Blair, and avoids holidays with American Presidents, possibly in an attempt to demonstrate his own power as a man who worked his way to the top rather than sharing the limelight with more famous global government figures, an indication Brown's character is just as ruthless as his budget. Gordon Brown's marketing campaign by Saatchi & Saatchi reads: "Not flash, just Gordon." Brown is a sensible, quiet family man who generally shuns the spotlight to spend quality time with his wife Sarah, a quiet demure lady, unlike Cherie Blair who created a mockery of Number Ten with messy hair and heavy makeup. Gordon Brown has endeavoured to change Tony Blair's Labour, who had a reputation as a "tax-and-spend party" and keeps tight control over spending, particularly over the National Health Service and other public services. Edinburgh graduate and academic Gordon Brown contrasts against the Oxford educated Margaret Thatcher, and Tony Blair with his hardworking rise to the top, demonstrating that hard work, patience, perseverance and respect from the British public helped to generate the votes needed at election to select a person to govern the country. A degree from the oldest university in Britain is no guarantee when it comes to the public vote as David Cameron, a bumbling, weak and plain looking Oxford graduate, and leader of the Tory party, showed when Gordon Brown became the Prime Minister.

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